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Retail media ‍activated

Uncover monetization opportunities for your media operation with veteran guidance from industry pioneers, spanning ad-tech, media, retail and software.

https://www.nextipedia.com/

Connect your retail media ecosystem

Learn how we turn disconnected data, ad-tech, and retail operations into a connected ecosystem to maximize revenue opportunites.

https://www.nextipedia.com/ecosystem

Latest Intel in Retail Media

Analysis, conversations, and signals shaping the retail media ecosystem. Explore insights driving the future of retail media.

https://www.nextipedia.com/nextipedia-intelligence

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The Middlemen Podcast

Insightful conversations about e-commerce, technology, and business growth with industry experts

https://www.nextipedia.com/podcast

🪄 Retail Media is already in its Orchestration Era

https://www.nextipedia.com/middlemen-blog/retail-media-is-already-in-its-orchestration-era

A Colossal Misunderstanding?

https://www.nextipedia.com/middlemen-episodes/middlemen-episode-2-colossus-ssp

A DSP that returns my calls - Jeremy Woodlee, Infillion

https://www.nextipedia.com/middlemen-episodes/a-dsp-that-returns-my-calls---jeremy-woodlee-infillion

Beyond the Grid: Who’s Pushing Retail Media Into the Brand Era?

https://www.nextipedia.com/middlemen-blog/beyond-the-grid-whos-pushing-retail-media-into-the-brand-era

Bonus Episode - SLAP Happy!

https://www.nextipedia.com/middlemen-episodes/middlemen-episode-4-ttd-slap

Building the One-Stop Ad Shop: Bobby Watts, Ahold Delhaize USA

https://www.nextipedia.com/middlemen-episodes/building-the-one-stop-ad-shop-bobby-watts-ahold-delhaize-usa

Can Financial Media Networks aggregate retailers? Tom Burgess, Snipp

https://www.nextipedia.com/middlemen-episodes/can-financial-media-networks-aggregate-retailers-tom-burgess-snipp

CES + NRF 2026: How In-Store Retail Media Is Changing

https://www.nextipedia.com/middlemen-episodes/ces-nrf-2026-how-in-store-retail-media-is-changing

Commerce Media is a Layer (Not a Channel) — Conor McKenna, Luma Partners

https://www.nextipedia.com/middlemen-episodes/commerce-media-is-a-layer-not-a-channel----conor-mckenna-luma-partners

Costco Retail Media Comes to Google — Mark Williamson

https://www.nextipedia.com/middlemen-episodes/costco-retail-media-comes-to-google----mark-williamson

Creative is Half the Battle, Matt Krepsik, MediaRadar

https://www.nextipedia.com/middlemen-episodes/creative-is-half-the-battle-matt-krepsik-mediaradar

Creators are coming to Retail Media - Obviously's Mae Karwowski

https://www.nextipedia.com/middlemen-episodes/creators-are-coming-to-retail-media---obviouslys-mae-karwowski

Criteo's Long Game - Sherry Smith

https://www.nextipedia.com/middlemen-episodes/criteos-long-game---sherry-smith

Do You Know Your Reach Rate? Joe Dressler of Adform

https://www.nextipedia.com/middlemen-episodes/do-you-know-your-reach-rate-joe-dressler-of-adform

Does Grocery Search Actually Work? Blutag's Shilp Agarwal & Clive Humby on Gen AI Search

https://www.nextipedia.com/middlemen-episodes/does-grocery-search-actually-work-blutags-shilp-agarwal-clive-humby-on-gen-ai-search

Don't Overthink In-Store Retail Media - Marlow Nickell, Grocery TV

https://www.nextipedia.com/middlemen-episodes/dont-overthink-in-store-retail-media---marlow-nickell-grocery-tv

Friendship with Meta is Priceless - Carlos Garcia, Meta CPG Director

https://www.nextipedia.com/middlemen-episodes/friendship-with-meta-is-priceless---carlos-garcia-meta-cpg-director

From Amazon Evangelist to the Omnichannel Future of Retail Media - Jeff Cohen, Skai

https://www.nextipedia.com/middlemen-episodes/from-amazon-evangelist-to-the-omnichannel-future-of-retail-media---jeff-cohen-skai

From Casual to Causal: Proving In-Store Works with Liz Roche of Albertsons

https://www.nextipedia.com/middlemen-episodes/from-casual-to-causal-proving-in-store-works-with-liz-roche-of-albertsons

History of Retail Media 4, dunnhumby edit - Peter Bond of the CPG Guys

https://www.nextipedia.com/middlemen-episodes/history-of-retail-media-4-dunnhumby-edit---peter-bond-of-the-cpg-guys

Holiday End Cap

https://www.nextipedia.com/middlemen-episodes/holiday-end-cap

Horizon Built a Multi-Retailer Ad Platform? Dr. Ram Singh of Night Market

https://www.nextipedia.com/middlemen-episodes/horizon-built-a-multi-retailer-ad-platform-dr-ram-singh-of-night-market

How Cool CPG Brands Buy Retail Media with Eleanor Hayden

https://www.nextipedia.com/middlemen-episodes/how-cool-cpg-brands-buy-retail-media-with-eleanor-hayden

In-Store Media brings a veteran to the plate, Sean Cheyney, Vistar Media

https://www.nextipedia.com/middlemen-episodes/in-store-media-brings-a-veteran-to-the-plate-sean-cheyney-vistar-media

In-Store Retail Media with Trevor Sumner of Raydiant

https://www.nextipedia.com/middlemen-episodes/in-store-retail-media-with-trevor-sumner-of-raydiant

Keith Bryan on launching BestBuy's RMN & why Retailers will buy Publishers

https://www.nextipedia.com/middlemen-episodes/keith-bryan-on-launching-bestbuys-rmn-why-retailers-will-buy-publishers

Kevel's James Avery - Retail Media is just the perfect native ad

https://www.nextipedia.com/middlemen-episodes/kevels-james-avery---retail-media-is-just-the-perfect-native-ad

Kroger at the Krossroads

https://www.nextipedia.com/middlemen-blog/kroger-at-the-krossroads

Kroger’s Big Screen Moment - Christine Foster

https://www.nextipedia.com/middlemen-episodes/krogers-big-screen-moment---christine-foster

Lean Back, We Got This: Marcus Pratt on Agencies and Offsite Retail Media

https://www.nextipedia.com/middlemen-episodes/mediasmith

Marc Walkin of QSIC - High Fidelity for Every Aisle

https://www.nextipedia.com/middlemen-episodes/marc-walkin-of-qsic---high-fidelity-for-every-aisle

Mastering the four corners of Retail Media with Kiri Masters

https://www.nextipedia.com/middlemen-episodes/mastering-the-four-corners-of-retail-media-with-kiri-masters

Neuralift's Jonathan Mendez - ok you have a CDP, so what?

https://www.nextipedia.com/middlemen-episodes/neuralifts-jonathan-mendez---ok-you-have-a-cdp-so-what

Nielsen IQ's Xavier Facon - Stop inventing tech & put the puzzle pieces together

https://www.nextipedia.com/middlemen-episodes/nielsen-iqs-xavier-facon---stop-inventing-tech-and-put-the-puzzle-pieces-together

Putting Retail Media and CTV together is like forcing the marriage of Taylor Swift and Travis Kelce…it wouldn't last two years

https://www.nextipedia.com/middlemen-blog/putting-retail-media-and-ctv-together-is-like-forcing-the-marriage-of-taylor-swift-and-travis-kelce-it-wouldnt-last-two-years

Retailers Need a Super Bowl Strategy, Not Just a Star Player

https://www.nextipedia.com/middlemen-blog/retailers-need-a-super-bowl-strategy-not-just-a-star-player

Thank you to our '24 guests!

https://www.nextipedia.com/middlemen-blog/thank-you-middlemen-2024-guests

The History of Retail Media

https://www.nextipedia.com/middlemen-episodes/middlemen-episode-3-history-retail-media

The History of Retail Media Part 2 - The Current State of Retail Media

https://www.nextipedia.com/middlemen-episodes/middlemen-episode-retailmedia-2

The Middlemen Podcast Episode 1: MFA

https://www.nextipedia.com/middlemen-episodes/middlemen-episode-1-mfa

The Middlemen Blog

https://www.nextipedia.com/the-middlemen-blog