When you talk to Brian Monahan, you realize fast that retail media’s next leap isn’t about ad formats — it’s about operating models. Under his leadership at the , one of America’s largest grocery networks, he’s rethinking how a national‐scale retailer approaches planning, measurement, and the link between enterprise marketing and retail media. In this episode of  (recorded live at ), Tom Limongello and Todd Sawicki dive deep with Brian on how retail media can evolve from “percent-of-GMV allocations” to true audience-based planning — and what comes next when stores become “harvestable media canvases.”

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