In this special crossover episode, Tom Limongello and Scott Messer join Kiri Masters for a LinkedIn Live that turned into one of those “we covered way more ground than planned” conversations.

Kiri frames the industry through the four corners of retail media — brands, retailers, tech providers, and media buyers — and why almost nobody has truly lived in all four corners (which explains a lot of the misalignment in the market). From there, the discussion digs into what retail media is still getting wrong: why many retailers are effectively operating in MarTech instead of ad tech, why so much early RMN growth has been pulled from trade dollars vs. net-new spend, and why ROAS can hide the most important differences in transparency, measurement, and control.

If you work anywhere near retail media, this one is a great “re-centering” episode on what matters and what changes in the next phase of maturity.  

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