On this episode of The Middlemen, Tom (and Todd) sit down with Sarah Marzano, Principal Analyst at eMarketer, to peel back the layers of retail media and in‑store innovation. Together, they unpack which in‑store technologies are real vs. hype, how commerce media sits at the intersection of digital and physical retail, and what trends she’s watching across measurement, attribution, and omnichannel strategy. Sarah also shares her journey into retail insights and thoughts on where the space is headed.

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Find Sarah Marzano on Linkedin

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Check out the reports referenced in the episode here:

• eMarketer In-Store Retail Media Report
• eMarketer What the Rise of GenAI Assistants Means for Retail Media

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