From Amazon Evangelist to the Omnichannel Future of Retail Media - Jeff Cohen, Skai

Jeff Cohen breaks down the shift from Amazon’s category-creation era to an omnichannel future where connected channels drive growth

Tom Limongello & Todd Sawicki

In this episode of The Middlemen, we sit down with Jeff Cohen—former Amazon Ads evangelist turned Chief Business Officer at Skai—to unpack the next frontier of retail media. With Todd Sawicki, we explore how the brands that built on Amazon’s keyword game (hello Poppi, Liquid IV) are now facing a new playbook: one where growth isn’t about bigger budgets—it’s about smarter channel connections. Jeff gives us a front-row seat to the shift from “search → purchase” to “omnichannel orchestration across every retailer,” while Todd zeroes in on the macro: the non-Amazon retail media share moving from ~15% toward 50% and beyond. Whether you’re a brand, retailer or ad-tech operator, this conversation maps where the pie is headed and how to make sure you’re at the table.

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Find Jeff Cohen on Linkedin here

From Amazon Evangelist to the Omnichannel Future of Retail Media - Jeff Cohen, Skai - YouTube

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The Middlemen Podcast

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From Amazon Evangelist to the Omnichannel Future of Retail Media - Jeff Cohen, Skai

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