<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://nextipedia-com.pages.dev/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/site-root.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-blog/beyond-the-grid-whos-pushing-retail-media-into-the-brand-era.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-blog/kroger-at-the-krossroads/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-blog/putting-retail-media-and-ctv-together-is-like-forcing-the-marriage-of-taylor-swift-and-travis-kelce-it-wouldnt-last-two-years.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-blog/retail-media-is-already-in-its-orchestration-era/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-blog/retailers-need-a-super-bowl-strategy-not-just-a-star-player.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-blog/thank-you-middlemen-2024-guests/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episode-transcripts/the-house-of-insurgent-brands-thrasio-ceo-dave-johnson.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/a-dsp-that-returns-my-calls-jeremy-woodlee-infillion.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/are-plas-enough-ari-paparo/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/building-the-one-stop-ad-shop-bobby-watts-ahold-delhaize-usa.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/can-financial-media-networks-aggregate-retailers-tom-burgess-snipp.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/creative-is-half-the-battle-matt-krepsik-mediaradar.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/creators-are-coming-to-retail-media-obviouslys-mae-karwowski.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/criteos-long-game-sherry-smith/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/do-you-know-your-reach-rate-joe-dressler-of-adform/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/does-grocery-search-actually-work-blutags-shilp-agarwal-clive-humby-on-gen-ai-search.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/doing-more-with-less-austin-leonard-dollar-general-media-network.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/dont-overthink-in-store-retail-media-marlow-nickell-grocery-tv.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/episode-11-another-nike-take-teads-outbrain-walmart-non-endemic.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/friendship-with-meta-is-priceless-carlos-garcia-meta-cpg-director.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/from-amazon-evangelist-to-the-omnichannel-future-of-retail-media-jeff-cohen-skai.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/history-of-retail-media-4-dunnhumby-edit-peter-bond-of-the-cpg-guys.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/holiday-end-cap/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/horizon-built-a-multi-retailer-ad-platform-dr-ram-singh-of-night-market.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/how-cool-cpg-brands-buy-retail-media-with-eleanor-hayden.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/in-store-media-brings-a-veteran-to-the-plate-sean-cheyney-vistar-media.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/in-store-retail-media-with-trevor-sumner-of-raydiant.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/keith-bryan-on-launching-bestbuys-rmn-why-retailers-will-buy-publishers.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/kevels-james-avery-retail-media-is-just-the-perfect-native-ad.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/krogers-big-screen-moment-christine-foster/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/marc-walkin-of-qsic-high-fidelity-for-every-aisle/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/mastering-the-four-corners-of-retail-media-with-kiri-masters.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/mediasmith/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/middlemen-episode-1-mfa/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/middlemen-episode-2-colossus-ssp/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/middlemen-episode-3-history-retail-media/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/middlemen-episode-4-ttd-slap/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/middlemen-episode-retailmedia-2/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/neuralifts-jonathan-mendez-ok-you-have-a-cdp-so-what.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/nielsen-iqs-xavier-facon-stop-inventing-tech-and-put-the-puzzle-pieces-together.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/orchestration-is-much-more-than-we-think-drew-cashmore-vantage.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/parking-lots-ai-recipes-shopper-marketings-future-with-josh-ginsberg.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/permission-to-measure-outcomes-across-retailers-ben-kartzman-attain.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/programmatic-finds-a-way-koddis-harsh-jiandani/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/retail-fluency-claudia-johnson-flywheel-commerce-network.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/retail-media-in-warehouse-mode-costcos-mark-williamson.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/retail-media-isnt-performance-yet-jon-flugstad-of-moloco.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/retail-media-must-be-planned-not-allocated-brian-monahan-albertsons-media-collective.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/retailers-dont-put-the-full-burden-on-brands-molly-hjelm-ace-hardwares-red-vest-media.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/shopify-part-2/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/snowflakes-prabhath-nanisetty-tells-us-to-stop-moving-data.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/stop-waxing-poetic-sarah-marzano-of-emarketer-on-in-store-retail-media.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/sunshine-by-a-thousand-pinholes-offsite-medias-new-era-with-scott-messer.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/the-audience-enabler-praveen-menon-rippl/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/the-house-of-insurgent-brands-thrasio-ceo-dave-johnson.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/the-middlemen-episode-7-shopify-part-1/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/the-middlemen-podcast-ep-6-retail-media-series-part-3-the-oracle.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/the-virtual-grocery-chain-how-independent-grocers-aggregate-for-national-scale.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/trade-is-eating-retail-media-troy-townsend-ceo-of-zitcha.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/whos-buying-a-sell-side-view-with-shay-brog-of-burt.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/why-tv-operators-love-ctv-retail-media-alex-holtz-idc.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/why-uk-retail-media-remains-ahead-of-the-us-sean-crawford-smg.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/middlemen-episodes/your-ears-are-always-on-7-eleven-gulp-media-qsic-media-ads-commerce.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/podcast/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://nextipedia-com.pages.dev/the-middlemen-blog/index.html</loc>
    <lastmod>2026-03-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
</urlset>