A DSP that returns my calls - Jeremy Woodlee, Infillion
A candid conversation with Jeremy Woodlee of Infillion explores the revival of MediaMath’s DSP and its impact on the evolving retail media landscape.
##### Tom Limongello & Todd Sawicki
On this episode of The Middlemen Podcast, Jeremy Woodlee from Infillion delves into how the iconic MediaMath DSP is being reimagined under Infillion’s leadership to empower retailers with more customizable, modular, and service-oriented tech stacks. The discussion traces the parallels between today’s retail media boom and the early days of programmatic ad tech, highlighting why managed services and flexibility are crucial for retailers beyond the industry giants. Jeremy shares insights on the challenges of integrating disparate technologies, the growing role of AI and first-party data, and the importance of collaboration between retailers, agencies, and publishers. The episode also touches on Infillion’s work with Walmart Mexico, the future of data federation, and how the next wave of retail media will be shaped by openness, innovation, and a willingness to learn from the past. Connect with Jeremy Woodlee on LinkedIn ↗.
Chapters
00:31 The Role of DSPs in Retail Media
01:34 Infillion's Strategy and Managed Services
03:19 The Evolution of Retail Media
05:01 Insights from Jeremy Woodley
06:58 The Future of Retail Media and Ad Tech
07:42 Interview with Jeremy Woodlee
08:14 The Story of MediaMath and Infillion
13:34 Retail Media Networks and Custom Solutions
17:04 Walmart Mexico and Retail Media Challenges
19:29 The Future of Retail Media Collaboration
21:41 Retail Media Challenges and Opportunities
21:52 The Role of Media Agencies
22:06 Retailers and Media Landscape
22:38 Full Funnel Advertising Potential
22:56 Retail Media Networks and Partnerships
24:01 Federation and Data Sharing
24:23 Retailer Partnerships and Monetization
26:17 Retail Media Evolution
32:56 First Party Data Revolution
34:58 Server-Side Integrations
38:52 Conclusion and Future Outlook
A DSP that returns my calls - Jeremy Woodlee, Infillion - YouTube
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A DSP that returns my calls - Jeremy Woodlee, Infillion
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